Serum foundation improves skin smoothness and protects with SPF 20.
Free of:
Silicone-free, Fragrance-free, Chemical screen-free, Oil-free, Gluten-free
What it is:
SO PURE. SO TRUE. SO YOU. Original Pure Serum Liquid Foundation is infused with 93% skincare ingredients and Mineral SPF 20 for a naturally radiant finish - clinically proven to improve skin smoothness in 7 days.*
What it does:
Original Pure Serum Liquid Foundation is first-of-its-kind formula infused with 93% PURE SKINCARE ingredients - giving a true-to-skin radiant finish with medium coverage.
Plumping HYALURONIC ACIDS + hydrating GLYCERIN + skin nourishing WHITE WATER LILY flower for SMOOTHER SKIN IN 7 days*.
Why you'll love it:
Weightless on the skin, with no white cast, it contains NON-NANO TITANIUM DIOXIDE active to protect skin from damaging UVA, UVB, free-radicals + infrared sunlight with broad-spectrum SPF 20.
- Ideal for all skin types – even the most sensitive.
- Non-comedogenic
- Vegan
- Available in 30 inclusive shades.
Consumer tested:
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Clinically proven to improve skin smoothness in 7 days*
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Improves skins tone and minimizes pores over time
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Delivers all-day feather-light, naturally radiant finish
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Protects against UVA/UVB rays with broad spectrum mineral SPF 20*Based on a clinical test by an independent lab
| Our Team Suggests: Fingertip is preferred for a radiant natural, medium coverage Shake well before applying Twist pump to unlock Dispense ½ -1 pump onto fingertips Warm up between fingertips Blend beginning at the center of the face, working outward Work all over the face until fully blended Build coverage by pressing additional product onto the skin If using a brush, pair with the Luxe Performance Brush and drop product directly onto the brush. |
Highlighted Ingredients:
Water Lily Extract: Helps soothe stressed skin
Hyaluronic Acid: Deeply moisturizes and plumps the skin
Coconut-Alkanes: Naturally derived silicone alternative provides weightless silky, serum feel on skin
Vitamin C/Vitamin E: Provides antioxidant protection
Glycerin: Helps to retain moisture to keep skin feeling hydrated
Active ingredient: Titanium Dioxide 11%
Fair Cool 1
CAPRYLIC/CAPRIC TRIGLYCERIDE, COCONUT ALKANES, MICA, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, JOJOBA ESTERS, PROPYLENE CARBONATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Fair Neutral 1
CAPRYLIC/CAPRIC TRIGLYCERIDE, MICA, COCONUT ALKANES, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, PROPYLENE CARBONATE, JOJOBA ESTERS, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Fair Warm 1
CAPRYLIC/CAPRIC TRIGLYCERIDE, COCONUT ALKANES, MICA, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, JOJOBA ESTERS, PROPYLENE CARBONATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Fair Cool 1.5
CAPRYLIC/CAPRIC TRIGLYCERIDE, COCONUT ALKANES, MICA, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, JOJOBA ESTERS, PROPYLENE CARBONATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Fair Neutral 1.5
CAPRYLIC/CAPRIC TRIGLYCERIDE, COCONUT ALKANES, MICA, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, JOJOBA ESTERS, PROPYLENE CARBONATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Fair Warm 1.5
CAPRYLIC/CAPRIC TRIGLYCERIDE, MICA, COCONUT ALKANES, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, PROPYLENE CARBONATE, JOJOBA ESTERS, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Light Cool 2
CAPRYLIC/CAPRIC TRIGLYCERIDE, MICA, TITANIUM DIOXIDE, COCONUT ALKANES, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, PROPYLENE CARBONATE, JOJOBA ESTERS, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN IRON OXIDES (CI 77492). MAY CONTAIN IRON OXIDES (CI 77491). MAY CONTAIN IRON OXIDES (CI 77499).
Light Neutral 2
CAPRYLIC/CAPRIC TRIGLYCERIDE, COCONUT ALKANES, MICA, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, JOJOBA ESTERS, PROPYLENE CARBONATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Light Warm 2
CAPRYLIC/CAPRIC TRIGLYCERIDE, MICA, COCONUT ALKANES, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, PROPYLENE CARBONATE, JOJOBA ESTERS, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Light Cool 2.5
CAPRYLIC/CAPRIC TRIGLYCERIDE, MICA, COCONUT ALKANES, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, PROPYLENE CARBONATE, JOJOBA ESTERS, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Light Neutral 2.5
CAPRYLIC/CAPRIC TRIGLYCERIDE, COCONUT ALKANES, MICA, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, JOJOBA ESTERS, PROPYLENE CARBONATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Light Warm 2.5
CAPRYLIC/CAPRIC TRIGLYCERIDE, COCONUT ALKANES, MICA, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, JOJOBA ESTERS, PROPYLENE CARBONATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Medium Cool 3
CAPRYLIC/CAPRIC TRIGLYCERIDE, MICA, COCONUT ALKANES, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, PROPYLENE CARBONATE, JOJOBA ESTERS, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Medium Neutral 3
CAPRYLIC/CAPRIC TRIGLYCERIDE, COCONUT ALKANES, MICA, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, JOJOBA ESTERS, PROPYLENE CARBONATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Medium Warm 3
CAPRYLIC/CAPRIC TRIGLYCERIDE, MICA, TITANIUM DIOXIDE, COCONUT ALKANES, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, PROPYLENE CARBONATE, JOJOBA ESTERS, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN IRON OXIDES (CI 77492). MAY CONTAIN IRON OXIDES (CI 77491). MAY CONTAIN IRON OXIDES (CI 77499).
Medium Cool 3.5
CAPRYLIC/CAPRIC TRIGLYCERIDE, COCONUT ALKANES, MICA, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, JOJOBA ESTERS, PROPYLENE CARBONATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Medium Neutral 3.5
CAPRYLIC/CAPRIC TRIGLYCERIDE, COCONUT ALKANES, MICA, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, JOJOBA ESTERS, PROPYLENE CARBONATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Medium Warm 3.5
CAPRYLIC/CAPRIC TRIGLYCERIDE, MICA, COCONUT ALKANES, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, PROPYLENE CARBONATE, JOJOBA ESTERS, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Medium Deep Cool 4
CAPRYLIC/CAPRIC TRIGLYCERIDE, MICA, COCONUT ALKANES, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, PROPYLENE CARBONATE, JOJOBA ESTERS, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Medium Deep Warm 4
CAPRYLIC/CAPRIC TRIGLYCERIDE, COCONUT ALKANES, MICA, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, JOJOBA ESTERS, PROPYLENE CARBONATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Medium Deep Neutral 4
CAPRYLIC/CAPRIC TRIGLYCERIDE, MICA, COCONUT ALKANES, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, PROPYLENE CARBONATE, JOJOBA ESTERS, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Medium Deep Cool 4.5
CAPRYLIC/CAPRIC TRIGLYCERIDE, COCONUT ALKANES, MICA, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, JOJOBA ESTERS, PROPYLENE CARBONATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Medium Deep Neutral 4.5
CAPRYLIC/CAPRIC TRIGLYCERIDE, MICA, TITANIUM DIOXIDE, COCONUT ALKANES, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, PROPYLENE CARBONATE, JOJOBA ESTERS, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN IRON OXIDES (CI 77492). MAY CONTAIN IRON OXIDES (CI 77491). MAY CONTAIN IRON OXIDES (CI 77499).
Medium Deep Warm 4.5
CAPRYLIC/CAPRIC TRIGLYCERIDE, COCONUT ALKANES, MICA, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, JOJOBA ESTERS, PROPYLENE CARBONATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Deep Cool 5
CAPRYLIC/CAPRIC TRIGLYCERIDE, COCONUT ALKANES, MICA, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, JOJOBA ESTERS, PROPYLENE CARBONATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Deep Neutral 5
CAPRYLIC/CAPRIC TRIGLYCERIDE, MICA, TITANIUM DIOXIDE, COCONUT ALKANES, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, PROPYLENE CARBONATE, JOJOBA ESTERS, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN IRON OXIDES (CI 77492). MAY CONTAIN IRON OXIDES (CI 77491). MAY CONTAIN IRON OXIDES (CI 77499).
Deep Warm 5
CAPRYLIC/CAPRIC TRIGLYCERIDE, MICA, TITANIUM DIOXIDE, COCONUT ALKANES, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, PROPYLENE CARBONATE, JOJOBA ESTERS, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN IRON OXIDES (CI 77492). MAY CONTAIN IRON OXIDES (CI 77491). MAY CONTAIN IRON OXIDES (CI 77499).
Deep Cool 6
CAPRYLIC/CAPRIC TRIGLYCERIDE, COCONUT ALKANES, MICA, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, JOJOBA ESTERS, PROPYLENE CARBONATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Deep Warm 6
CAPRYLIC/CAPRIC TRIGLYCERIDE, COCONUT ALKANES, MICA, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, JOJOBA ESTERS, PROPYLENE CARBONATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Deep Neutral 6
CAPRYLIC/CAPRIC TRIGLYCERIDE, COCONUT ALKANES, MICA, SILICA, STEARALKONIUM HECTORITE, COCO-CAPRYLATE/CAPRATE, GLYCERIN, LECITHIN, JOJOBA ESTERS, PROPYLENE CARBONATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, BUTYLENE GLYCOL, WATER, MAGNESIUM ASCORBYL PHOSPHATE, NYMPHAEA ALBA FLOWER EXTRACT, SODIUM HYALURONATE. MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
30 ml / 1.0 oz
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